​CHALLENGE: COVID caused a surge in demand for online groceries. Tesco was heavily impacted, with delivery slots unavailable in many locations. Tesco tasked us with improving customer experience and minimizing inefficient spend.​

APPROACH: Tesco sent us their 1st party data, for utilisation  showing availability of delivery slots by store. We wrote a script to only targets areas with available slots. 
We then used business data linked to ad customizers. This allowed us to reference the user’s location and when slots were available in our ads.

RESULTS: Only targeting areas where Tesco could support customers, led to 4x higher checkouts at a 9x higher checkout rate.
Referencing this data in ad customizers, led to a further 14% increase in CTR.